Product ranges at METRO
The product range in Germany currently contains around 50,000 articles, around 7,500 of which are METRO own brand products. Internationally, there are around 60,000 METRO own brands. They make up around 20% of the product mix by area. Globally, METRO lists more than 500 organic products in its own-brand range – 100 of which have been developed internationally and 400 regionally. Own-brand products are an important lever for translating the METRO sustainability strategy directly into products.