Own Brands at METRO
Private labels also play an important role at METRO. With METRO Professional, METRO Chef and METRO Premium, there are 3 price and quality categories to choose from that serve different customer needs. The Polpa Fine tomato sauce has just recieved an "International Salute to Excellence Award"*. It was commended for being so practical to open, easy to pour and for having packaging which can be disposed of simply. Polpa Fine is also produced entirely sustainably.
*The Awards are presented once a year by the Private Label Manufactures Association (PLMA). They commend outstanding private label products.