How Much Power Does the Consumer Have – Keyword Supply and Demand?
The range of hospitality services always also reflects general social trends. When the moment comes that consumers demand responsible and environmentally conscious behaviour from businesses, hotel and hospitality operators will definitely reflect it in their products and services. Ecological aspects are often already an important booking criterion today. One thing is certain: Sustainable living and economic activity are the responsibility for society as a whole and concern us all.
In your own perception, how impactful is sustainability in the hospitality sector?
Ecology and economy are no longer mutually exclusive. Environmental and climate protection are naturally of great importance in hospitality and hotel industry. Tourism is particularly dependent on sustainable management and an intact environment. Accordingly, sustainability in the hospitality sector today is more than just “nice to have ”. In light of rising costs in the energy sector or for waste disposal, resource-friendly operation management is also necessary from a commercial point of view. Proper energy management and the use of highly efficient, energy-saving technology help to save electricity costs and reduce greenhouse gas emissions. With the DEHOGA Energy Campaign and the DEHOGA Environmental Check based on it, we support the companies in these endeavours. In that regard, we have summarised tips and information in our brochure ‘Sustainable Management in the Hotel and Hospitality Industry’. After all: Sustainability works.
About ... Ingrid Hartges
Ingrid Hartges has been Managing Director of the German Hotel and Restaurant Association (DEHOGA Bundesverband) since 2006. The fully qualified lawyer represents the interests of the hotel and catering industry, her focus is particularly on the topics of taxes, working hours and bureaucracy reduction. It is also committed to combating food waste.