METRO Chef Dry Aged Irish Beef: grass, maturity and Irish serenity

Pure salt from Ireland's coasts, expansive green meadows, and traditional craftsmanship: the exclusive video report reveals what makes METRO Chef Dry Aged Irish Beef so special.

Ireland's wild island beauty enchants. Ideal breeding ground for the cattle that provide the meat for METRO Chef Dry Aged Irish Beef.

More about origin, quality and processing: METRO Chef Dry Aged Irish Beef in the video 🎥
Maurice Kettyle is responsible. His production facility is located in Lisnaskea, a small town with a population of 3,000 just over the border in Northern Ireland.

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What´s it all about?

  • METRO Chef Dry Aged Irish Beef
  • Dry ageing specialist: Kettyle
  • A visit to the cattle farmer
Irish Beef - MPULSE took a look around the METRO supplier Kettyle.

Dry ageing takes time. The term ‘ageing’ or ‘dry ageing’ itself suggests as much. Irish serenity is a real asset here. Especially for METRO Chef Dry Aged Irish Beef. Beef has the longest maturation period of all meats and is probably the best-known of the ‘dry-aged’ varieties. But dry-aged doesn’t just mean that the meat is hung for weeks. Many factors come together to achieve perfect ageing and a distinctive flavour: dryness, ventilation and the length of time the meat spends in the maturing chamber, as well as expert handling.

And before the maturing process even begins, you need to consider the meat’s origin. Under what conditions was the cow raised? In a family group, on pasture or in a stable? Did it consume concentrated feed or graze on clover and fresh grass?

One dry-aged specialist, founded in 2004 and now a pioneer in the industry, is the Irish company Kettyle. The METRO supplier produces high-quality beef for the METRO Chef own brand, among others. MPULSE took an exclusive behind-the-scenes look. Along with passion, tradition and craftsmanship, the most important element is Irish serenity.

METRO Chef Dry Aged Irish Beef

A product with a special character

Where Ireland's nature meets the highest level of meat expertise: METRO Chef Dry Aged Beef - quality through careful husbandry and maturation.

METRO sources fillet, tomahawk steak, entrecôte, roast beef and more as dry-aged Irish beef for its METRO Chef own brand from the supplier Kettyle. Every piece of meat is fully traceable back to the individual cow on the pasture. This is because the code on the product matches the ear tag each animal receives shortly after birth. The METRO Pro Trace app allows customers to pinpoint the region where each animal is from and track when and where it was slaughtered. That’s how METRO ensures supply chain transparency, allowing restaurateurs to answer their guests' questions about origin and quality. For a touch of Irish serenity in your local restaurant.

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