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MPULSE – Wholesale. More than ever.

Dive into the world of METRO, where deep aisles, high shelves, and wide pallets define the professional's daily life. Curious about how this looks in practice? The new issue of MPULSE has all the answers.

Win a basket full of METRO own brands

Focus on Pulpo Fine plus 👉 Prize competition

MPULSE Cover

What´s it all about?

  • News from the METRO World
  • Nothing but the finest - Polpa Fine from Emilia-Romagna
  • Tips from professionals, for professionals
  • Recipe from star chef Isa Mazzocchi
  • an many more ...

Wholesale like never before: METRO stands for a multichannel business model tailored to the needs of professional customers. Alongside digital solutions and an expanded delivery service, we offer customised own brands. In this issue of MPULSE, we take you behind the scenes to visit our long-term partner Steriltom in Italy. Here, freshly picked tomatoes are transformed into METRO Chef Polpa Fine – a base sauce specifically designed for the culinary industry. A drone flight over the tomato fields and through the production hall provides fascinating insights into the blend of tradition and modern processing techniques. Watch the video report:
METRO Chef Polpa Fine - with Italian love for tomatoes
MPULSE Originals

METRO Chef Polpa Fine - with Italian love for tomatoes

Polpa Fine - perfectly ripe tomatoes, freshly processed. Produced by Steriltom in Emilia-Romagna for METRO Chef.

But the year-end MPULSE magazine, which is published alongside the Annual Report, has even more to offer. In line with the theme "Wholesale. More than ever.", MPULSE showcases how modern wholesale works. Customer manager Derya Kaynak Özturan shares tips on how our digital solutions can simplify daily operations in the gastronomy sector. Star chef Isa Mazzocchi from Italy gives traditional dishes a modern twist and presents a recipe specially created for Polpa Fine. And you can find more inspiring recipes - including dishes by Brazilian celebrity chef Alex Atala that combine the flavors of the jungle with our METRO own brands to create unforgettable moments. And to mark the Year of Own Brands, the magazine comes with a special extra: The METRO Chef kitchen calendar guides you through the coming year with industry events and product ideas.

Make the most of Multichannel
Pro Tips

Make the most of Multichannel

Time-consuming kitchen work? No time to get to the store? May we be of assistance?

Alex Atala: The passion behind Tucupi Hollandaise

Alex Atala: The passion behind Tucupi Hollandaise

Using METRO's own brands and exotic flavours from the Amazon, Alex Atala creates a signature dish. Step by step. Take a look now and download the recipe!

METRO Chef Polpa Fine in action

Recipe: METRO Chef Polpa Fine in action

Traditional Italian cuisine with a modern twist: the recipe for ‘The nests of the two pheasants’ to cook.

MPULSE – METRO's storytelling platform

The MPULSE magazine is available in print, as a PDF at www.mpulse.de/downloads, and with many more contents online. Need MPULSE magazines or content? Or have exciting stories to share? Contact us via mpulse@metro.de or visit us on our social media channels: www.instagram.com/metro_mpulse and www.facebook.com/mpulse.

Further articles