MPULSE – Wholesale. More than ever.

Wholesale like never before: METRO stands for a multichannel business model tailored to the needs of professional customers. Alongside digital solutions and an expanded delivery service, we offer customised own brands. In this issue of MPULSE, we take you behind the scenes to visit our long-term partner Steriltom in Italy. Here, freshly picked tomatoes are transformed into METRO Chef Polpa Fine – a base sauce specifically designed for the culinary industry. A drone flight over the tomato fields and through the production hall provides fascinating insights into the blend of tradition and modern processing techniques. Watch the video report:

But the year-end MPULSE magazine, which is published alongside the Annual Report, has even more to offer. In line with the theme "Wholesale. More than ever.", MPULSE showcases how modern wholesale works. Customer manager Derya Kaynak Özturan shares tips on how our digital solutions can simplify daily operations in the gastronomy sector. Star chef Isa Mazzocchi from Italy gives traditional dishes a modern twist and presents a recipe specially created for Polpa Fine. And you can find more inspiring recipes - including dishes by Brazilian celebrity chef Alex Atala that combine the flavors of the jungle with our METRO own brands to create unforgettable moments. And to mark the Year of Own Brands, the magazine comes with a special extra: The METRO Chef kitchen calendar guides you through the coming year with industry events and product ideas.