METRO Health & Nutrition Strategy
With its Health & Nutrition Strategy, METRO strives to add even more healthy options to the product mix and mark ingredients clearly. This includes expanding the choice of fruits and vegetables in the ultra-fresh category, particularly regional and organic products. The range of products with reduced sodium, sugar and trans-fats is also set to grow, as are options that are free of additives like MSG and flavour enhancers. METRO’s own brands will be the focus of these efforts. In future, customers will also get clearer and more detailed information about nutritional values and ingredients.
METRO France is one example of how this can work. Since 2012, METRO France has taken a series of steps to improve its own-brand recipes. This resulted in overall reductions of 56 tonnes of salt, 1,072 tonnes of sugar and 64 tonnes of fat in their own-brand products. 116 additives are now no-gos.