Franchise in Romania: LaDoiPași
In the soft franchise model LaDoiPași, partners remain financially independent in their collaboration with METRO. To qualify as a franchise partner, they must meet certain requirements. For example, they must have a selling space of at least 60 square metres in a clearly visible and easily accessible location. METRO advises on product range planning and supplies the products. It also provides support for conversion measures and store design and helps with national marketing campaigns.