The Gourmet Festival Düsseldorf is the largest outdoor food festival in Europe, attracting more than 100,000 visitors each year. It offers participating restaurateurs a platform on which to showcase their business and their product offerings. Numerous METRO customers did not miss this opportunity in 2023: During the three-day catering event, they served visitors a wide variety of products and food trends. And that will be the case again in 2024. So what else speaks in favour of regular participation in food festivals for restaurateurs?
Increasing visibility and gaining customers
Restaurateurs can increase awareness of their business by showcasing their dishes and culinary creations to a broad audience. The festival offers an ideal platform for drawing attention to a restaurant or company. A Gourmet Festival also gives restaurateurs the chance to engage directly with visitors, get feedback about their food and showcase their range. This helps them to understand their guests better, identify their preferences and gain potential regulars.
Natia Torchinava, owner of So Re in Flingern, also made the most of this opportunity and gave visitors to the Gourmet Festival Düsseldorf an insight into Georgian cuisine. Although this is less widespread in Germany and is unfamiliar to many, the young restaurateur says: “Georgian cuisine is really for anyone who loves meat, cheese and vegetables.” And visitors could test this out for themselves at her stand.
