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How own brands can surprise - now in MPULSE

From top gastronomy to convenience: to match the Sales Challenge and the YOOB, the new MPULSE provides information on METRO Chef pasta, insights into the tiny Michelin-starred kitchen of Alina Meissner-Bebrout – and exciting news about our top five own brands.

Get your noodle of choice at METRO!
Focus on own brands and pasta plus 👉 Prize competition for METRO Customer.

What´s it all about?

  • Facts about our own brand range
  • Top chef Alina Meissner-Bebrout
  • The Italian family business Valdigrano - pasta varieties for METRO Chef and Aro
  • competition
Content:

How can you create something wonderful with just a few ingredients? Top chef Alina Meissner-Bebrout knows: she cooked her way to a Michelin star with simple ingredients in a kitchen measuring just eight square metres. She reveals more about this in the interview; there you can find her recipe for gently cooked char. Our colleague Christopher Rogge also has tips for adding the finishing touches to basic products. The head of the staff restaurant at the METRO Campus Düsseldorf shows how convenience items from our own brand range can be refined with a few simple steps.
Michelin-starred chef Alina Meissner-Bebrout

‘My kitchen has grown up, just like me’

Michelin-starred chef Alina Meissner-Bebrout on the lessons she has learnt from being self-employed from an early age – and what she buys from METRO.

Gastronomy

In line with the ‘Year of Own Brand’ , the new MPULSE presents interesting facts about our product range – and the stories behind it. For example, the Italian family business Valdigrano produces more than 30 pasta varieties especially for METRO Chef and Aro. The pasta varieties from the Pasta Sales Challenge have been specially developed for the so-called double-cooking process: restaurateurs can pre-cook them and then just heat them up briefly later.

An extra insert provides a compact overview of how our top five own brands each focus on different customer needs – removable, to take away and refer to. For those who prefer to go online, these and even more own brand facts are available here. METRO Professional, Rioba & Co. can also be found there in a visually unusual perspective – so take a look right away!

METRO's own brand all on a bulk

METRO own brands: quality for professionals

Foods, kitchen equipment or office supplies: What METRO Chef, METRO Professional, Aro, Fine Life, Rioba are all about.

Assortment

Test your pasta knowledge: are you a real pasta fan?

🧐 Test your pasta knowledge

Do you know which ingredients go into a carbonara or which type of pasta belongs in the oven? Test your knowledge with our ultimate pasta quiz 😋

Light bites

Match made: find the perfect pasta sauce

Pasta rarely comes without a sauce

Short or long, smooth or ribbed, with egg or egg-free - what to consider when combining pasta and sauce.

Assortment

Prize contest for METRO Customers

‘Pasta e basta’ – that’s Italians’ declaration of love for their national dish. The Valdigrano family has made their passion for pasta into a profession and has been a METRO supplier for 15 years.
But what’s the name of the own brand under which their noodles land on our shelves?
METRO customers can look for the answer in the magazine and, with a bit of luck, win the top prize.

👉 Prize contest

Further articles