From food truck to restaurant
The 2 founders took the food truck to markets and industrial estates. They quickly gathered fans and a customer base, many of whom were neither strictly vegan nor vegetarian but were won over by both the quality and flavours of this new take on soul food. After a year in the food truck, the aspiring restaurateurs opened their vegan burger restaurant.
At Bunte Burger there are patties made from kidney beans, polenta or jackfruit – and they intentionally taste nothing like their animal-based forerunners. ‘We consciously strive not to imitate meat,’ says Glemnitz. ‘Instead, we want to create a flavour experience that you don’t get from a conventional burger.’ However, the meat substitute products from BeyondMeat, which are consciously very close to the animal originals, are also available on the Bunte Burger menu. ‘You just have to do that because people ask for it,’ they say. ‘And we wanted to accommodate that wish.’
Responding to customer wishes – with a concept that makes good business sense
Since the opening, the founders have responded continually to customer wishes. Although sustainability is important, there does have to be a profitable concept behind it. ‘Initially, we had a pricing strategy where each burger cost the same. We quickly noticed that many people found this too expensive. So we introduced price differentiation and different burger types,’ Binder explains. People wanting a basic burger without too many frills can have just that – or for a few euros more, they can have a special burger.
A similar thing happened with the chips made from organic potatoes. ‘To start with, we offered chips with a dip for €4.90. The dip often came back only half used or even untouched. This was also an issue in terms of waste avoidance and resource management,’ Glemnitz says. So the pair decided to make the chips cheaper and offer a range of dips as extras. This means the option is there for guests to pay €0.90 extra and choose the exact sauce they really crave. Glemnitz says, ‘This way, guests can decide for themselves what they want and what they are willing to pay.’