Are there other differences internationally?
Andreas: We see differences in the availability of data and their use. In eastern European markets, usage is very high and enables quick adaptation to changes. In western European markets, we already have a large data basis to help identify market opportunities. Acceptance and usage are rising quickly. Volker: I can confirm that: in Romania, Poland and Hungary, we see that the use of digital tools is rising sharply – also driven by intensive smartphone use.
What is the strategic significance of this issue?
Volker: Hospitality Digital’s business model is based on data. We offer digital products, develop these further and, on the other side, have highly qualified data that we can tailor to specific customer enquiries as a basis for calculations. Furthermore, we have in-depth knowledge of the sector and are in constant communication with our main target groups. So the digitalisation of our core customer group has great strategic significance. Our joint venture with Datalogue helps us to use already available infrastructure very rapidly. That means we can start immediately, without losing time implementing our own solutions.
Andreas: At Datalogue, it’s also the case that our business model is based entirely on data and on our conviction that digitalisation offers a great many new opportunities to give our customers added economic value. We are convinced that alongside the technology to manage and analyse large data volumes, detailed business understanding and human understanding and knowledge will continue to be necessary. Just because the technology calculates 47 target groups, for example, it doesn’t mean that it’s sensible and economically feasible to implement this statistical result in your business. It is precisely this focus on key needs and real success with customers that is a factor of the collaboration with the Hospitality Digital team.